IT Asset Management in Jira Assets
Why IT Asset Management matters?
Managing IT assets has become a critical discipline for modern organizations. From laptops and servers to cloud subscriptions and software licenses, having a clear and reliable overview of your assets is essential for:
Cost control - avoid paying for unused or duplicate licenses.
Compliance - meet regulatory requirements with proper records.
Security - reduce risks with up-to-date visibility of users and devices.
Efficiency - enable teams to resolve incidents faster with full context.
But how can you bring all this information into one place? This is where Jira Assets (part of Jira Service Management) and our app Azure Sync for Jira Assets app come together.
What is Jira Assets?
Jira Assets (previously Insight) is Atlassian’s built-in Configuration Management Database (CMDB) inside Jira Service Management. Available for JSM instances in Premium Plan. It allows you to model, track, and connect all types of assets in a flexible way.
Main capabilities include:
Object schemas – create custom structures for users, devices, services, or any resources.
Relationships – link assets together to show dependencies
AQL (Assets Query Language) – powerful queries to find and filter assets.
Issue linking – connect tickets directly to the assets they impact.
Automation – trigger automation rules when asset data changes.
Key Use Cases for IT Asset Management in Jira
Organizations use Jira Assets for a variety of ITAM scenarios:
Centralized asset inventory - bring all IT resources (hardware, software, services, environments, cloud) into one source of truth.
Dependencies & relationships - map what runs under which application, on which instance, in which environment, to understand impact.
Software tracking - monitor licenses, versions, and renewals to avoid overspending or compliance risks.
Incident management - link tickets to users, devices, and services so agents resolve issues faster with full context.
Change management - assess risks and dependencies before deploying changes to reduce outages.
Compliance & audits - keep an auditable record of assets and relationships for ISO, GDPR, or internal audits.
This transforms Jira from just a ticketing system into a single source of truth for IT services.
Challenges in Managing IT Assets in Jira
While Jira Assets is powerful, there are challenges when it comes to keeping the data accurate and fresh:
Manual imports and updates are time-consuming.
External systems like Azure, AWS, or Intune are usually the primary source of data.
Risk of outdated CMDB if synchronization is not automated.
This is exactly where automation and integrations become critical.
Automating IT Asset Management with Azure Sync for Jira Assets
To address these challenges, we’ve developed Azure Sync for Jira Assets – a marketplace app that automatically syncs your Azure data into Jira Assets.
Everything you need from your Azure
Azure Subscription (e.g., virtual machines, databases, resource groups)
EntraID (Users, Groups, Devices)
We create the structure for you
This structure is generated automatically during the first import setup, so you can start working with your asset data right away without any manual schema configuration.
We categorized the synced resources into seven main categories, each containing relevant object types with attributes that usually match what you can get in Azure for that resource.
We are also continuously expanding the supported resource types based on customer feedback. You can always check the full and up-to-date list here: Resource Sync Feedback Hub.
Benefits for your ITAM practice
- Automated updates - no more manual CSV imports.
- Reliable source of truth - your Jira Assets CMDB always reflects the actual state in Azure.
- Fewer manual steps - focus on using the data, not maintaining it.
Practical Benefits for Teams
Using Azure Sync for Jira Assets unlocks immediate benefits across IT teams:
Faster service desk resolutions - agents see affected users and devices directly in the ticket.
Improved security & compliance - always up-to-date view of assets and their relationships.
Better reporting and planning - accurate data enables smarter decisions for capacity, renewals, and lifecycle management.
Example scenario: A new employee joins the company → they are added in Azure AD → Azure Sync creates the user object in Jira Assets and links it with their assigned laptop. When the employee opens a ticket, the agent instantly sees their profile and device context.
How to get started ?
Getting started is simple:
Install the app from the Atlassian Marketplace.
Connect your Azure tenant by providing the app registration details.
Configure your sync schema – choose which resources to import and how to map them.
Start using the data directly in Jira Assets and Jira Service Management.
📖 Read the full documentation here.
💬 Interested in a demo? Contact us and our team will walk you through real-life use cases.
👉 Try it today on the Atlassian Marketplace and take your IT Asset Management in Jira to the next level.
Key Contacts:
Matej Štrba
